Isotrak Launches Powerful Analytics Tool, Business Driven Intelligence

The latest in supply chain solutions, Business Driven Intelligence delivers operational data to customers for commercial gain

MILTON KEYNES, UK – 10 March, 2016Isotrak Ltd. (@Isotrak), a global leader in fleet management software and fleet telematics systems, today announced the unveiling of its latest solution, Business Driven Intelligence (BDI). A SaaS dashboard, BDI helps customers identify opportunities to drive efficiencies internally as well as across their total supply chain. The powerful analytics tool not only provides real insight into a fleet’s performance across all areas of the business, but it also finds new ways to monitor performance, identify savings and offer a fresh perspective on the management data delivered from Isotrak’s flagship fleet management system.

Isotrak’s approach to 2016 is to look at traditional business practices and examine how things can be done better and with an emphasis on ROI. While companies in the telematics sector have focused on the data and intelligence their internal systems can provide, BDI turns this business model around. BDI leverages both internal data to help customers drive efficiencies as well as third party data – whether suppliers or even competitors – in order to benefit all parties involved.

With Isotrak’s 3iS FleetVision product, the Company gives customers total visibility into all of their inbound arrivals, whether at the store, depot or distribution centre, and regardless of which supplier, vehicle or tracking system they use. The possibilities for normalizing data across many different systems is now a reality.

Leveraging 3iS, as well as Big Data and a history of integration expertise, Isotrak has created an intelligent dashboard architecture capable of identifying utilisation trends, fuel saving benefits and asset sharing opportunities to give customers a better view of their entire transport ecosystem.

“When we take data from our customers and combine that with disparate sources, such as that of other suppliers, then everyone gains – as the whole is greater than the sum of its parts,” said Greville Coe, chief executive officer at Isotrak. “We are now seeing more opportunities for backhaul, providing better job costing, and giving real-time information to feed complex planning systems, among a myriad of other instances.”

The retail and logistics sectors are poised to adopt collaborative technologies. In fact, Isotrak has seen that CIOs in this space are recognizing the need for greater knowledge sharing and collaboration. BDI gives the industry a platform to take integration capabilities to the next level.

Jason Price, sales director for Isotrak, said, “Business Driven Intelligence is much more than business intelligence; it’s delivering operational data in a commercially focused manner. By placing monetary values based on actual history at the heart of the decision-making, we empower smart decisions and modeling. It quantifies if the change customers want to make will, in fact, deliver value – before committing to the change.”

For more information on how Istorak is helping to transform fleet operations, please visit

About Isotrak Ltd

Isotrak is the leading provider of fleet management software solutions and systems integration to some of the largest Fortune 500 companies and to six of the top 25 largest food retailers worldwide. With our award-winning transport management system, ATMSi, businesses gain real-time visibility, control and measurement of their fleet’s performance through: Vehicle & Trailer Tracking, Job & Resource Management (including Plan vs. Actual), Electronic Proof-of-Delivery (EPOD), Driver Communications, Driving Style Management and Business Intelligence Reporting. For more information, visit, or follow us on Twitter @Isotrak.


Joanna Swartwood
Global Marketing Manager